Loupe

AI watch authentication

Authenticity,examined.

Loupe analyzes your watch from every angle that matters — dial, caseback, engravings, clasp — against 850,000+ verified reference images, and returns a verdict backed by evidence.

The views that matter

Counterfeits fail in the details. We look where they fail.

Dial macro example photograph
Dial macro
Caseback example photograph
Caseback
Date window example photograph
Date window
Clasp example photograph
Clasp

How it works

Four steps to an evidence-backed verdict.

  1. 01

    Tell us the watch

    Brand and model — add the reference if you know it, or we identify it from your photos.

  2. 02

    Capture guided photos

    Our flow walks you through the exact angles that matter, with an example for each shot.

  3. 03

    AI analysis

    Multi-angle comparison against verified examples of your reference, plus a knowledge base of documented tells.

  4. 04

    Get your verdict

    A confidence score with per-component findings you can actually read — evidence, not a black box.

Grounded in evidence

A verdict is only as good as what it's checked against.

Every Loupe assessment is grounded in a reference corpus of verified watches and a curated knowledge base of documented discrepancies — the details counterfeiters get wrong. Your report shows findings per component, so you can see why, not just what.

850,000+

Verified reference images

39,000+

Documented tells

8

Guided photo views

4

Brands at launch

For the trade

Built for dealers, marketplaces and auction houses, too.

Screen consignments before they reach your bench. Loupe gives trade teams a fast, consistent first pass — with the evidence attached.

Request pilot access

Know what's on your wrist.

Guided photos. Verified references. An answer you can read.