AI watch authentication
Authenticity,examined.
Loupe analyzes your watch from every angle that matters — dial, caseback, engravings, clasp — against 850,000+ verified reference images, and returns a verdict backed by evidence.
The views that matter
Counterfeits fail in the details. We look where they fail.




How it works
Four steps to an evidence-backed verdict.
- 01
Tell us the watch
Brand and model — add the reference if you know it, or we identify it from your photos.
- 02
Capture guided photos
Our flow walks you through the exact angles that matter, with an example for each shot.
- 03
AI analysis
Multi-angle comparison against verified examples of your reference, plus a knowledge base of documented tells.
- 04
Get your verdict
A confidence score with per-component findings you can actually read — evidence, not a black box.
Grounded in evidence
A verdict is only as good as what it's checked against.
Every Loupe assessment is grounded in a reference corpus of verified watches and a curated knowledge base of documented discrepancies — the details counterfeiters get wrong. Your report shows findings per component, so you can see why, not just what.
850,000+
Verified reference images
39,000+
Documented tells
8
Guided photo views
4
Brands at launch
For the trade
Built for dealers, marketplaces and auction houses, too.
Screen consignments before they reach your bench. Loupe gives trade teams a fast, consistent first pass — with the evidence attached.
Know what's on your wrist.
Guided photos. Verified references. An answer you can read.
